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Photo courtesy of Tamarack ATV Accessories By Megan Vickers, Assistant Editor The world of ATV bolt-on accessories is vast and can include anything from bumpers to hard luggage. Enthusiasts looking to buy an ATV may also be interested in adding a few accessories at the time of purchase. To make sure your store has the right products, we offer a look at the latest bolt-on accessories in this month's Market Report.
The Titan Series (pictured in header) is the latest bolt-on luggage line from Tamarack, reports Global Marketing Director Richard Carnegie. The series includes four different hard box models and features include key locks and the company's Kwik-tab (elastic) lid closures, tail light, side reflectors and optional heated elements like hand grips and seat cushions, lists Carnegie. The boxes are large enough to fit full-faced helmets he adds. He tells us sales have gone up and for the Titan Series sales are better than expected. Dealer/retailers should remember to display the luggage prominently in the showroom and to educate customers on the features and benefits of having them, Carnegie advises.
There are a plethora of choices when it comes to ATV bolt-on accessories. To help your customers decide what's right for them, try to find out as much information on what they plan to use their ATV for as well as how much they are willing to spend. Displaying the products on the ATV will help consumers decide which products are right for them.
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Bison Utility Accessories' latest products are the bolt-on bumpers for the 2006-2007 Outlander 400, 650 and 800 ATVs. Many of the new bumpers are available with extra headlight bars for added protection, informs ATVenture's Marketing Director Skipp Fowler. The bumpers come with all mounting hardware, require no ATV modification for installation and are powder coated to match the existing ATV's rack color, adds Fowler. The trend he notices is clients making their ATV look even better with products that give the maximum amount of protection. Sales for ATV bolt-on accessories for the company are up, he explains. ATV dealers need to know there is a demand and people are willing to invest in ATV protection and ATVenture makes it easy and profitable for dealers to sell ATV accessories, Fowler informs.
The Yamaha Raptor 700 body plastic kits are the latest from Fullbore Innovations, reports General Manager Grant Hebblom. The new Raptor 700 has a two piece design, one front and one rear fender instead of the three piece stock front, he explains. The kit offers sleeker styling with a choice of seven different colors: black, white, red, orange, yellow, silver and blue, all of which are pearl or candy colors except the white and black, adds Hebblom. The great selection of new quads creates new customers for bolt-on accessories, notes Hebblom, which might explain Fullbore's increased sales over the past year. The kits come complete with mounting hardware and applicable directions and Fullbore offers a 25-30 percent dealer margin, he concludes.
McDonald ATV accessory sales have increased with the addition of several great products, professes General Manager Tony Runions. Their massive inventory of hard shell ATV luggage from the Economy to the Super Deluxe Pick-Up style is top-notch, he declares. It keeps items dry, you don't have to strap it down and more are installing sound systems in their box, explains Runions. To dealer/retailers he has this advice to give: the dealers who put accessories on an ATV sell them. Those who put them on the wall do not.
The new custom Blaster fenders are designed to replace the stock units on the 1988-2006 YFS200 Blaster, informs sales manager Jeff Lewis of Maier Manufacturing. The fenders and hood come complete with Maier's one-year limited warranty against breakage and are available in black, red, white, yellow, dark blue, orange, neon yellow (fenders only), carbon fiber (hood only) and pink, reports Lewis. The demand for the company's custom bodywork for ATV and UTV models has increased with the introduction of newer sport quads, he explains. As such, sales for the year have increased he adds. Lewis wants to reiterate to dealers, Maier stands behind their products by offering a one-year limited warranty against breakage.
The PE2500 winch is a planetary gear system offering fast line speed and free spooling, announces Executive Vice President Drew Aho of Mile Marker. Its overall dimension is 13 inches by 5 inches by 5 inches, with a net weight of 26 1/2 lbs and a mounting bolt pattern of 3 inches x 4.87 inches, describes Aho. A 3/16 inch x 50 foot galvanized cable with replaceable hood and minimum break force of 4,200 lbs is also included, he adds. Customers want to save money on their accessories, while still maintaining a high standard of quality, explains Aho. Mile Marker's sales have increased due to their distribution and inclusion of more products, he said. Retailers need to understand how the consumer intends to use their ATV, whether it is for hunting, offroading, etc. and what type of budget the consumer is comfortable with, advises Aho.
Motoworks announces their latest accessory, the Fuel Management Interface (FMI). The FMI allows the rider to adjust the fuel flow electronically by just pushing a few buttons, explains spokesperson Mark Dwyer. ATV bolt-on accessory sales have gone up because the company's ATV sales have tripled, informs Dwyer. Dealers should remember quality and fit are a major part of selling ATV bolt-on accessories, he concludes.
The Honda Oxlite Brush guard was redesigned to extend the coverage to the outer boot for maximum protection, announces Sales Director Tim Landry. For $60 retail, an ATV enthusiast can buy steel Oxlite Brush guards that cover the a-arm, inner and outer boots, or for $80, Oxlite offers the same styles in diamond plate and aluminum, describes Landry. The redesigned Honda Brush guards are partially attributed with the increase in sales for Oxlite, he informs. Dealer/retailers should keep in mind Oxlite recommends a 35 percent markup for their Brush guards, said Landry.
The Pro Armor fat peg nerf bars come with aggressive teeth and a kick up at the end for more bite and traction, announces company President Alex Danze. The bars also feature an integrated heel guard for safety, easy installation, no u-bolts or drilling required and they are powder coated in black for a custom look, adds Danze. Company sales have gone up considerably, he tells us, because consumers are looking for more quality products. Danze wants dealers to remember that quality and ease of installation matters; a good warranty always helps too. Pro Armor offers all this for each of their products, he explains.
ATV bolt-on accessories are a hot item and sales continue to grow for Ramsey Winch Company declares spokesperson Jeff Hulstine. The company's latest is an all-new low profile rocker switch to operate the Ramsey ATV winch, announces Hulstine. The switch reportedly features an ergonomic design and is easy to reach with the installed bracket to make the winch easier to use.
Superwinch's Freedom Switch ATV wireless remote control system enables wireless winch operation from up to 150 feet away, announces spokesperson Randy Larson. The system is designed to work with the 12 volt solenoid-switch Superwinch ATV winch and features quick installation and easy wireless operation, he explains. Larson tells us he has noticed a trend in the increased offshore product competition. Sales for Superwinch have stayed the same over the prior year, but he states the company has the best customer service in the industry. Retailers should remember Superwinch fits most mounting platforms and has the same mounting bolt pattern as Ramsey and Warn, informs Larson.
Warn Industries announces the expansion of their ATV winch lineup with the introduction of three new “S” winch models, 1.5s, 2.5s and 3.0s. The winches come in three pulling capacities, 1,500 lbs, 2,500 lbs and 3,000 lbs, informs company spokesperson Gary Rublin. The “S” models come standard with durable synthetic rope, a roller fairlead for the highest level of performance and reliability, plus a mechanical brake designed to provide positive operator control, he adds. The 1.5s reportedly holds 40 feet of 5/32 inch diameter synthetic rope, while the 2.5s and 3.0s includes 50 feet of 3/16 inch diameter synthetic rope.
Wood Power Winch now offers the Real Tree and Mossy Oak Camouflage patterned ATV winches. The winches come with a direct wiring system from battery to remote and is wired with a heavy-duty six-gauge wire to eliminate the need for a solenoid, reports company Vice President Jeff Wood. These winches are manufactured with all metal gears, not plastic like some brands, he said. Camouflage pattern accessories seem to be a strong force in the market right now, Wood explains. The Mossy Oak and Real Tree names have been helpful in establishing and growing the Wood Power Winch name and, with their increasing popularity, Wood reports sales have continued to rise tremendously over the past year. Retailers should remember the great thing about Wood's winches is they are a great quality product with a very competitive price and are unique at the same time, concludes Wood.